In 2014, Squly & Friends was crowned champion at the Original Character Design Competition organized by Comic World Hong Kong 38. Soon after this success, the comic column was featured on Yahoo Style Hong Kong to deliver positive lifestyle messages.

Squly & Friends has a wide range of merchandise which are available at our online store, major departmental stores and overseas.

The aim of us is keep improving our life quality and style with various lovely Characters. Our slogan is “Let’s share all the fun!”, all our Characters are distributing a positive and happy characteristic.

About Squly & Friends

Squly & Friends live in Harmony Forest. Although everyone is different in his or her own ways and has different personalities, these happy friends are closely knitted and live happily together. The forest is their paradise. In this forest, everyone has his or her own little corner, and every corner is special in its own way!
And this is what we call “harmony in diversity".

Squly:
Squly is an optimistic squirrel who enjoys making his friends happy with his comedic personality. Staying happy and positive is Squly's way of life. He is eager to learn and is curious about everything! Squly is an acorn researcher. He is constantly researching for the best way to cultivate the most delicious acorns in the world.

Bealy:
Bealy is the most gluttonous one in the forest. To keep up with his gluttony, he spent lots of time to improve his culinary skills. His effort paid off when he became the master chef of the forest, and designed his own series of Bealy Recipes. He is also the founder of Bealy Star Kitchen, and his next goal is to achieve the 3-star Bearchelin Award.

Kily:
Because of global warming, Kily has evolved into a “less-sensitive-to-heat” penguin. He misses those days when he was in the Antarctica, which explains why he so strongly supports environmental protection. His dream is to provide his penguin brothers with an ice pole penguin kingdom. To play his part in protecting the environment, Kily is a vegetarian who does not eat fish, but he eats taiyaki, a fish-shaped pancake!

Cely:
Cely may look stern, but he is really very kind. As he is very efficient and meticulous, he was chosen by the forest friends as the king of the forest. Cely is also an outstanding pastry chef, who often whips up perfect desserts in his café, “Patisserie Cely”. Cely adopted a white rabbit called Little White, who is the mascot of Pâtisserie Cely.

Owlsss:
The Owlsss sisters love to look good and enjoy having a good afternoon tea. Their common goal is to win the Miss Owls pageant. Although they love to eat, they are health-conscious too. So, they are often sharing health and beauty tips to keep everyone fit and beautiful!
- Shopping is eldest sis, Owlly’s favorite pastime.
- Owvie, the second sister, loves to put on make-up and try out different hairstyles.
- Owky, the youngest, is a health enthusiast.

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