When it comes to Hokkaido, you will definitely think of Shiroi Koibito as a must-buy souvenir, but do you know where the scenery is on the package?



The beautiful mountain scenery on the white lover's package is Mount Rishiri in the northwest of Hokkaido, also known as Mount Rishiri, Mount Rishiri, and Mount Rishiri. It means "high island".

The beautiful mountain peaks and misty white snow are famous for the stunning landscape like Switzerland. The president of Shiroi Koibito Ishiya Seika was moved by this mountain, so he decided to make European-style pastries and painted the beautiful mountain on the packaging.

Why are white lovers called white lovers? In fact, it was also the ingenuity of the president. When Xue Ri looked at Piao Xue and returned home, he unconsciously said "The white lovers have drifted down", and gave this poetic name.


The name of the white lover is related to the cat?



The langues de chat on the packaging is in French, so this is a biscuit from France. Because of the crispness and the grainy texture of the surface, the biscuit looks like a cat's tongue, so it is named "Cat's Tongue Biscuit". .

The crispy biscuits mean that such snacks are easy to break and difficult to carry. In order to allow guests to eat perfect biscuits every time, Shiroi Koibito finally came up with the method of sandwich biscuits. From the size of the biscuits , thickness, and the ratio of the sandwich were repeatedly tested and adjusted to the most perfect state. Even if it needs to be transported, it can still be as intact as possible when people enjoy it, and finally it has become a super international gift.


Committed to the promotion of Hokkaido's Ishiya Confectionery

In addition to delicious chocolates and a fantastic tourist factory, Shiroi Koibito has also cultivated Japan's top 10 football teams. There is a football field outside the Shiroi Koibito tourist factory, which is the training ground for the "Hokkaido Sapporo Consadole Football Team".

The team's name, Consadole, is Consado, which happens to be the Romanized spelling (Do-sa-n-ko) of the Japanese Dosanko (どさんこ), which means "people born in Hokkaido". You must not be unfamiliar with the cheers and "Ole", combined to form the name of the football team, the main sponsor of the team is Shiroi Koibito's company - ISHIYA.




Since 2018, White Lovers has co-branded with the well-known anime "Golden God", and characters have appeared on the cover of the cookie box one after another.

"Golden Kamuy" is a new vocabulary combining the English "Golden" (Golden) and the Ainu "Kamuy" (Kamuy). The Roman alphabet is "GOLDEN KAMUY". The story integrates the history, culture and architecture of Hokkaido in the late Meiji period. , Ainu culture, Ainu language and customs, wild survival, hunting, food, military warfare and other elements are richly described and introduced.

They did not choose the protagonist first, but chose the original inhabitants of Hokkaido in the story, and the Japanese aboriginal people related to the Ainu tribe or related characters, and used the brand power to promote it through the joint name of animation, so that more people Notice the local culture and history of Hokkaido.


The small details of the white lover's packaging identify the authenticity of the product




Well-known brand in Hokkaido-White Lover, the original Ishiya confectionery authorized official distribution channel in Taiwan


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