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MO was founded in 2020, the brand aims to examine the relationship daily lifestyle goods have with its users, seeking to bring into confluence aesthetically harmonious products of practical functionality, which also enable individual expression in an understated manner.
In assessing our products we consider three main criteria: sensory engagement, emotional resonance and relatability, and MO’s distinctive design language. These features constitute the heart of our relationship to every creative pursuit, whether it be the people and campaigns we partner with, the types of products we choose to develop, even down to the scrupulous selection process for the palettes of our designs.
Undergirding the day-to-day operations of the business is a shared belief that life is made available and manifests in the pace of our living and the aggregate choices we make—both individually and collectively. At MO, we strive to exemplify this ethos by offering goods that not only effortlessly integrate into daily life, but also enrich the perception and experience of it. We aim for our products and designs to be a coherent extension of the user.