Kodawari, こだわる, in Japanese means perseverance and stubbornness in choosing the right things. It is also a spirit of dedicated pursuit of ideals, quality, value, etc. Simply put, it is "the spirit of the craftsman", which has always been the focus of Japanese craftsmen. I felt admired and yearned for it, so when I wanted to establish this brand, this word came to mind. I would focus on doing one thing well all my life. I would be meticulous in checking the quality of materials and the requirements of the production process. I would focus on the field of "plant aesthetics" and insist on it. and innovation are our core concepts.