About the land, about small farmers, about what should be done and what should be concerned about.
By chance, we saw a large number of fruits scattered on the countryside in the countryside. After asking the farmers, we found out that, apart from the rotten fruits, most of these fruits were not sold by middle-pricers because they did not meet market specifications and standards. Acquisitions can only be left in place and cannot enter the market. Faced with such a distressing scene, we constantly ask ourselves how we can give new value to these "crooked fruits", have the opportunity to re-enter the market, and achieve the purpose of "agricultural value regeneration". Therefore, we established the brand "Good Island".
"Good island" regards "agriculture as the root and fruit as the foundation" as the original intention and philosophy of the brand, attaching great importance to the environment and respecting life. Therefore, we cooperate with small farmers to purchase underperforming fruits and overproduced fruits at negotiated prices as product raw materials. We make processed products such as dried fruits and jams and design them into gift box packaging, giving each fruit new life as a product. What a souvenir looks like.
We take a step further and try to convey the humanistic stories in the fields to people's hearts through "added intangible value". From a 16-year-old pineapple field to an organic banana field mixed with betel nut and banana, different stories of small farmers were filmed into short films, which had an effect on the Internet and made more people aware of the issue of distorted fruits.
Waiguo, what is it?
The "substandard products" that are selected because of their poor appearance are actually not much different from ordinary fruits in terms of sweetness and pulp quality, but they are too large or too small to fit into the gift box, and they are crooked. If you produce too much, you will eventually stop being loved.
"Redefine it. From now on, we won't call it inferior product, it will be called crooked fruit!"
Guoyu came up with the name "Crooked Fruit" for these fruits that were initially rejected, allowing these "wrong-looking fruits" to enter the market and become delicacies praised by everyone.
It conveys the cherishment of food and allows local fruits to have a new spring. Guoyu uses simple words to turn the fruits of farmers' hard work into delicious jams and dried fruits on the table.
"No farmer's hard work should be wasted, and every fruit is worth cherishing." This is the original intention of Guoyu's brand creation, and it is also what the Guoyu team is working hard to do. We hope to bring more humanistic stories of small farmers to people's hearts. , so that the influence can last for a long time. Let the land, crooked fruits and small farmers be connected, so that more people will care about these wasted fruits and care about these things that should be concerned about.
