Brand Mission and Vision


Tea is one of the most popular beverages in the Asia Pacific,
Living a 24/7 lifestyle in the non-stop digital age makes people more likely to gorge on bottle beverage or bubble tea, nowadays there are fewer people brewing their own tea by using tea bags. There are fewer opportunities to sit down and have a cup of good tea, enjoying the aroma and flavors that tea brings.
"Kyoto Goencha" inherits the traditional tea-making techniques from Uji, Kyoto, with a rich history dating back to 1837. We use premium Gyokuro tea (Green tea) leaves for our tea bags, with a creatively and charmingly package. We hope that everyone can enjoy a cup of great Kyoto tea with happiness.
Drink Tea can be a platform to for people to connect and communicate with each other deeply. "Goen" represents a "Lovely Connection ". People can deliver their warm messages with a gift of Goencha tea bag to build deeper interpersonal connections in a delightful atmosphere.
Furthermore, not only traditional tea plantations in Uji, Kyoto, we also look forward to collaborating with traditional tea gardens in Taiwan. Taiwan's local tea leaves possess unique characteristics and value. By assisting traditional tea gardens in their digital transformation with innovation, we would like to promote how wonderful the Taiwanese tea is to Japan and share it with more people around the world. The collaboration between a Japanese brand and Taiwanese tea represents a deep friendship between Taiwan and Japan.