dat

the dat. was established in Beijing in 2022. The brand name is taken from the abbreviation of the day after tomorrow, aiming to convey the vague and romantic emotions of expectations for the future.
Through the combination of different design elements and silhouettes with varying strengths and weaknesses, we hope to reimagine memories.
Choose different perspectives to examine and integrate the possibilities that we have ignored:
Create subtle combinations of past, future and present scenes.
In the continuous exploration, we extend the space of women's perception and find another definition of their own expression form.