Brand Story

Origin: A Fragrant Journey Born from Stress
The birth of the brand stems from a unique experience of its founder, Ian. During high school, he often struggled to fall asleep under the pressure of academics until his mother gave him lavender and eucalyptus essential oils. That was the first time Ian experienced the healing power of fragrance. In college, Ian stumbled upon a scented candle that looked appealing but failed to emit a satisfying aroma when lit. His mother had also purchased commercial diffusers, which were beautifully packaged but overly harsh to the nose. These disappointments sparked Ian’s curiosity about the world of fragrances and inspired him to start his own brand after graduation. Through his creations, Ian aspires to help others find balance and warmth in their lives with the power of scent.

Philosophy: Exploring Nature, Healing Life
The mission of the brand is to awaken awareness through fragrance, helping individuals rediscover balance amidst their busy lives. Drawing inspiration from the flowers, fruits, woods, and leaves of nature, as well as the journeys of life, Ian incorporates minimalist design with the expertise of NAHA-certified aromatherapists to craft pure and reassuring scent experiences. From olfactory to visual elements, every detail of the brand reflects the beauty of simplicity and nature.

Products: Scented Companions for Life’s Journey
Every product symbolizes the top, middle, and base notes of life’s journey, akin to kindred spirits met along the way, accompanying users through different stages of life.
- Natural Ingredients: Crafted with 100% natural essential oils and plant-based wax, using cold-press and steam-distillation techniques to preserve authentic scents.
- Handcrafted Excellence: Every product is meticulously prepared to ensure quality and heartfelt craftsmanship.
- Versatile Applications: Whether for focused study in a library, relaxation in a bedroom, or energizing a workspace, the perfect fragrance is available to enhance the atmosphere.
- Eco-Friendly and Sustainable: Committed to using eco-friendly materials and sustainable packaging, including recyclable containers, plant-based waxes, and energy-efficient production methods, the brand minimizes environmental impact, ensuring the beauty of fragrance also nurtures the planet.

Target Audience: For Those Who Live with Purpose
Designed for those who live intentionally, the brand caters to students striving for exams, office workers seeking relaxation, and parents creating harmonious home environments. They value the warmth and support of fragrances, appreciate minimalist and natural designs, and prioritize products that are both functional and natural. The visual design conveys their unique lifestyle and personal values.

Vision: Coexistence with Nature and People
The brand strives to be a company that brings joy to its partners and satisfaction to its customers. Beyond helping clients achieve their life goals at various stages, it seeks to give back to the environment through sustainable practices. By using eco-friendly materials and processes, the brand contributes to a better future for the planet.