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Guoyu regards "farming as the root, fruit as the foundation" as the original intention and concept of the brand. It cooperates with small farmers in Chiayi, Kaohsiung, and Pingtung to purchase under-selling fruits and overproduced fruits as products at negotiated prices. Raw materials are used to produce dried fruit, jam and other products as concept carriers, and the land stories are published on the website through added intangible value (story packaging), hoping to let the public better understand the humanistic stories that happened on the land of Taiwan.






